Purpose and Values
Milan, 1st September 2022 – Following on from the campaign launched on the Chinese New Year 2022, Prada announces the winners of the ‘Action in the Year of the Tiger’ with a special presentation, free and open to the public from August 31st until 18th September, at Prada Rong Zhai in Shanghai.
The culmination of Prada's initiative to raise public awareness of the severe risk of the tiger going extinct, while celebrating creativity at the same time, the presentation rewards the 20 winning entries from students aged under 30 at Chinese and international art schools, who were tasked with submitting their personal interpretation of this majestic, powerful animal.
The submissions selected by the jury, made up of artists Liu Ye, Lu Yang and Goshka Macuga, were created by Ziran Chen, Sheng Cheng, fanfan, Huawen Kao, Yihong Liu, Zhicheng Liu, Chang Su, Danmeng Wang, Xiyuan Wang, Jiayan Wei, Yichuan Yue, Yumeng Zang, Jiayan Zheng, Peilin Zhou, Xiaoyuan Zhou, Donglai Zhu (China), Daria Avdeeva (Russia), Joshua Abramovich (United States), Leehyun Kwun (Republic of Korea) and Peixuan Hor (Singapore).
The presentation at Prada Rong Zhai exhibits the entries in a digital way: a collage of images and videos are displayed on large screens mounted on modular walls embellished with brass-coloured metal mesh. Along with the students’ artworks, an original short clip of wildlife - caught on camera trap in the Northeast China Tiger and Leopard National Park - is also on display.