Purpose and Values
Milan, 1st September 2022 - The new Prada feminine fragrance embraces the paradoxes of iconic ingredients to reveal new scented sensations. Encapsulating the very essence of Prada, the Paradoxe refillable bottle reinvents the most iconic code of the brand: its triangle logo.
The Prada campaign features Emma Watson playing both the starring role in the film short and making her directorial debut. The film is Watson's personal expression and perspective, an insight into her many differentiate in their unexpected symbioses. At its core, Watson orchestrates a dynamic symphony celebrating her every dimension – the artist, the activist, the actress, the woman – at once alive and vibrant within her, set free in the spirit of indefinable.