Purpose and Values
Milan, 15th January 2023 – The Prada Menswear F/W 2023 show space of the Deposito of the Fondazione Prada exposes the concrete shell of the building. Within this stripped, raw panorama, dimensions are re-engineered, radically altered - a ceiling rises slowly to transmute the space from intimate to grand, altered scale in turn shifting our perspective on the clothing within. This process echoes the garments themselves, elongated or abbreviated. They demonstrate a reconstruction of meaning, of identity, activated through a minimal gesture.