“Beauty, creativity and superior quality have always been the guiding principles of the Prada Group. We promote activities connected with arts & culture, and invest in a unique working environment, combining respect for individuals while caring for the places, preserving artisanal skills and supporting our brands’ heritage, so that people can enhance their distinctiveness.”
Carlo Mazzi - Chairman, Prada SpA
Sustainability, a natural inclination
The Prada Group believes that it is part of its corporate social responsibility to be involved in issues such as respect for people, environment, communities and artistic heritage.
These principles, which have always been part of the Group’s activities, find expression in corporate culture, relations with institutions and industry associations, with supply chain partners and in cultural projects supporting the communities in the areas where it is present.
The Prada Group is a diversified universe of cultures, skills and nationalities that places the human factor at the heart of its activity.
This wide array translates into intellectual dynamism, which is one of the essential elements that contribute to the effectiveness of the understanding of changes in society and in the market.
In all areas, the Group pays close attention to the professional and job satisfaction of its collaborators, giving them the opportunity to express their potential and improve their competences.
The environment is one of the interests of the Prada Group which feels responsible for engaging in and cultivating virtuous behaviours that contributes to the development of the company, respecting the communities and the places it operates in.
The Group is committed to reducing the environmental impact of its activities, therefore, considerable multiannual investments dedicated to the reduction of land consumption, energy efficiency, use of renewable energy, reduction of waste and responsible use of paper and packaging are made within the development plans of its branches.
Culture represents one of the Prada Group’s mainstays, a genuine vehicle for understanding changes in the society and promoting new growth opportunities.
The most heterogeneous cultural spheres offer incessant sharing and dialogue insights, suggesting activities that return value to the community.
Active promoter of arts that embrace beauty, the Group dedicates special attention and care to the preservation of the areas that host its activities, through art and architecture restoration and enhancements projects.
One of key success factors of the Prada Group is the integrated management of the whole production, the direct control of the strategic phases - from the creation and development of the product, to orders, supply, main processes and distribution – and the ability to innovate in all stages.
This approach has allowed the Group to translate avant-garde concepts into innovative exclusive products, to rapidly initiate large industrial productions, distribute products in exclusive locations through a top-level service in order to effectively satisfy customers’ requests and maintaining strict control over quality standards.
Prada Group’s Code of Ethics, adopted since 2007 and shared with all employees and external partners, establishes the guiding principles of the organisation and is supported by procedures aimed to the transformation of the values of the Group into daily actions.
Compliance with laws and regulations, privacy protection, the respect for people and human resources, safeguarding the competitiveness and the environment, are the guiding principles included in the document which guarantees market competition and the creation of shared value in the long-term.
The Prada Group actively participates in the initiatives promoted by the National Chamber for Italian fashion, the institution promoting the development the industry in Italy and abroad.
The Group is a member of the ‘Sustainability, Ecology and Environment Commission’, an ambitious project conceived to create platform of environmental, ethical and qualitative tools and standards shared among the main players of the Italian fashion industry, to be promoted and applied throughout the production process, to the advantage of competitiveness of the entire country system.
The Group is also a member of the commission that elaborated the “Guidelines on eco-toxicological requirements for articles of clothing, leather goods, footwear and accessories” aimed at introduce new and more stringent parameters for the regulation of chemicals present in the products to improve their safety as well as reducing environmental pollution.
The Prada Group supports the “Manifesto of sustainability for Italian Fashion.”