SOCIAL RESPONSIBILITY

“Beauty, creativity and superior quality have always been the guiding principles of the Prada Group. We promote activities connected with arts & culture, and invest in a unique working environment, combining respect for individuals while caring for the places, preserving artisanal skills and supporting our brands’ heritage, so that people can enhance their distinctiveness.”

Carlo Mazzi - Chairman, Prada SpA

Sustainability, a natural inclination

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THE PATH OF SOCIAL RESPONSIBILITY

The Prada Group believes that it is part of its corporate social responsibility to be involved in issues such as respect for people, environment, communities and artistic heritage.

These principles, which have always been part of the Group’s activities, find expression in corporate culture, relations with institutions and industry associations, with supply chain partners and in cultural projects supporting the communities in the areas where it is present.

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Social Responsibility Report 2017
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CODE OF ETHICS
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Statement on Modern Slavery 2017
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Statement on Modern Slavery 2016
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Social Responsibility Report 2016
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Social Responsibility Report 2015
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Social Responsibility Report 2014
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Social Responsibility Report 2013
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PEOPLE

The Prada Group is a diversified universe of cultures, skills and nationalities that places the human factor at the heart of its activity.

This wide array translates into intellectual dynamism, which is one of the essential elements that contribute to the effectiveness of the understanding of changes in society and in the market.

In all areas, the Group pays close attention to the professional and job satisfaction of its collaborators, giving them the opportunity to express their potential and improve their competences.

ENVIRONMENT

The environment is one of the interests of the Prada Group which feels responsible for engaging in and cultivating virtuous behaviours that contributes to the development of the company, respecting the communities and the places it operates in.

The Group is committed to reducing the environmental impact of its activities, therefore, considerable multiannual investments dedicated to the reduction of land consumption, energy efficiency, use of renewable energy, reduction of waste and responsible use of paper and packaging are made within the development plans of its branches.

CULTURE

Culture represents one of the Prada Group’s mainstays, a genuine vehicle for understanding changes in the society and promoting new growth opportunities.

The most heterogeneous cultural spheres offer incessant sharing and dialogue insights, suggesting activities that return value to the community.

Active promoter of arts that embrace beauty, the Group dedicates special attention and care to the preservation of the areas that host its activities, through art and architecture restoration and enhancements projects.

KEY FIGURES December 31, 2017
302
€ M total investments for the pro-forma 12 months ended Dec. 31, 2017
26
€ M total investments in the community for the pro-forma 12 months ended Dec. 31, 2017
7
Photovoltaic system
9
LEED Gold
1/3
of the stores are FULL LED and the rest are partially LED
82%
Recycled and certified paper
INTEGRATED VALUE CHAIN

One of key success factors of the Prada Group is the integrated management of the whole production, the direct control of the strategic phases - from the creation and development of the product, to orders, supply, main processes and distribution – and the ability to innovate in all stages. 

This approach has allowed the Group to translate avant-garde concepts into innovative exclusive products, to rapidly initiate large industrial productions, distribute products in exclusive locations through a top-level service in order to effectively satisfy customers’ requests and maintaining strict control over quality standards.

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Value Chain

The teams of designers of each brand of the Group are composed of talents boasting qualified professional and training background. Driven by their intellectual curiosity and creative sensitivity, they constantly seek new solutions to be translated into products able to define - and often anticipate – new trends. Experience and dialectics are the essential components of the design content that distinguishes every product which is developed experimenting the use of new materials and manufacturing techniques.

The Groups’ brands operating in the fashion industry present their new collections through fashion shows and events held at show rooms in order to allow merchandisers and buyers from all over the world to know their new products. Sharing the processes that led to the creation of the collections and their interpretation, filtered through the demands of each market, enable costumers to access exclusive and quality content that characterize every product of the Group.

Selecting the right suppliers is fundamental for achieving the highest quality standards. The Group has always relied on the best suppliers of raw materials, , in their own right leaders and reference in their sectors.  In most cases, these are long-term relationships, initiated following a rigorous selection process, whose strict parameters are intended to ensure the highest standards of technical, economic and ethical reliability. 

During the financial year ended December 31, 2017 the Prada Group purchased materials from about 530 suppliers, about 82% of them located in Italy, 9% in other European Union countries and the remaining 9% in other Non-U.E. countries. The Group has been collaborating with 60% of them for more than 10 years, and with 16% of them for a period between 5 to 10 years.

Raw materials – leather, fabrics and yarns - are an essential component of the quality of the product, thus representing a vital interest for the Group. 100% of hides come with a certificate of origin a data sheet guaranteeing quality and compliance with standards, and certification regarding the parameters stated on the Group's Restricted Substances List (RSL). Furthermore, the Group strictly complies with local and international regulations on on the procurement, importation, use and exportation of raw materials, such as the Convention on International Trade in Endangered Species (CITES).

The Prada Group wants to set an example and serve as a catalyst for qualitative excellence as well as the promotion of a culture and modus operandi that tend to higher ethical models. In its relationship with suppliers, the Prada Group promotes and supports the respect for human rights and existing international laws concerning child and forced labour, regulations on workers’ health, safety and well being. 

Besides encouraging social sensibility, it promotes knowledge of existing legislation and the adoption of the main environmental, social and quality certification, overseeing their application.

The Group, thus, requires its suppliers to adopt responsible behaviour by undersigning its Code of Ethics, which establishes the mandatory principles on employees’ rights, working conditions, equal opportunities, freedom of association, health insurance and protection of the environment in the procurement of materials and the production activities.

A system of procedures defines the ethical, technical and economic requirements that all the suppliers of the Group shall meet for the beginning and the continuation of a partnership with the Group. Specifically for ethical issues, documentation and certification provided by partners shall guarantee compliance with the law on remuneration, social security, taxation, health and safety, environment, privacy and governance model.

This information is subject to periodic updates and systematic checks by the Prada Group in order to ensure veracity and consistency.

Product quality and customer health and safety are central to the Prada Group's manufacturing processes.

The products must meet uniform quality standards and satisfy all current regulations in the more than 70 countries where they are sold.
To achieve these goals, the Group employs some 291 technicians, each with at least ten years’ experience, who run strict quality controls on every material used in the production process, from sourcing to the finishing touches. They make periodic visits to the manufacturing sites of suppliers to assess their processes, the quality of their goods and the general workplace conditions.
 
In 2010 the Group formed a Committee whose task is to set the guidelines regarding all aspects of compliance with national and international legislation on the nature and proof of origin of raw materials, the creation of the finished product, and consumer health and safety in general.
 
Within the scope of these control and guidance activities, since 2014 the Prada Group has drawn up and updated a Restricted Substances List ("RSL"), the procedure that sets limits on the presence of chemicals in its products. In 2016, Prada took the additional step of aligning its RSL limits with the more stringent, proactive approach outlined in the "Guidelines on ecotoxicological requirements for clothing, leather goods, footwear and accessories" endorsed by the Camera Nazionale della Moda Italiana (“CNMI”). These limits are the most virtuous in international practice and aim to ensure higher chemical safety standards than those prescribed by the strictest national and international laws.
 
To ensure that the RSL is being followed, in addition to requiring certification and testing from every supplier, the Prada Group monitors observance of the guidelines and the supplier certifications through an additional internal control process by conducting spot checks on all sourced materials through accredited laboratories.

The products of the Prada Group are manufactured in the 21 directly owned production sites, and through a wide network of independent contractors which are craft artisan workshops with extensive experience and a strong sense of tradition. Here, accompanied by qualified Group’s technicians, they produce samples and are involved in the production, starting from previously selected raw materials supplied by the Group together with all the technical specifications. 

During the financial year ended December 31, 2017 the Prada Group worked with approximately 400 suppliers, 76% of which are located in Italy, 12% in the rest of the European Union and 12% in non-U.E. countries. 42% of the suppliers have been collaborating with the Group for more than 10 years and 22% for 5 to 10 years.

The Group-owned production sites embody the highest expression of the manufacturing tradition of the Prada Group, as they harmonise the ability of preserving artisanal knowhow with cutting-edge industrial processes, geared to achieve and respect the quality and excellence of the production.

The retail network is regularly studied and improved in order to make the stores more attractive to customers and the product displays more impressive.


Over the years, the Group has expanded its distribution network and, at December 31, 2017, owns 625 Directly Operated Stores (DOS) in the most prestigious locations of the major international shopping destinations, consistent with the image, heritage and exclusivity of each brand. 


This extensive network is a true asset for the Group as it showcases the new collections and represents a contact point with the customer.
The stores serve as more than a primary sales function as they are also an important means of communication: they are the true ambassadors of the brand, conveying its image consistently and categorically, and providing services that protect the products’ quality and durability over time.


The wholesale channel (department stores, multi-brand stores, franchisees and e-tailers) provides additional venues selected for their prestige of location and enables direct, immediate comparison with other brands. In recent years, the overhaul of this channel has been performed in keeping with the Group’s retail strategies and brand positioning.

In addition, the Group's developments in the digital world have led to new partnerships with top electronic retailers ("e-tailers").

Our commitment
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    CODE OF ETHICS

    Prada Group’s Code of Ethics, adopted since 2007 and shared with all employees and external partners, establishes the guiding principles of the organisation and is supported by procedures aimed to the transformation of the values of the Group into daily actions.

    Compliance with laws and regulations, privacy protection, the respect for people and human resources, safeguarding the competitiveness and the environment, are the guiding principles included in the document which guarantees market competition and the creation of shared value in the long-term.

    The Group’s role within The National Chamber for Italian Fashion

    The Prada Group actively participates in the initiatives promoted by the National Chamber for Italian fashion, the institution promoting the development the industry in Italy and abroad.

    The Group is a member of the ‘Sustainability, Ecology and Environment Commission’, an ambitious project conceived to create platform of environmental, ethical and qualitative tools and standards shared among the main players of the Italian fashion industry, to be promoted and applied throughout the production process, to the advantage of competitiveness of the entire country system.

    The Group is also a member of the commission that elaborated the “Guidelines on eco-toxicological requirements for articles of clothing, leather goods, footwear and accessories” aimed at introduce new and more stringent parameters for the regulation of chemicals present in the products to improve their safety as well as reducing environmental pollution.

    The Prada Group supports the “Manifesto of sustainability for Italian Fashion.”

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    Manifesto of Sustainability for Italian Fashion
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    INITIATIVES
    Fondazione Prada and Edison: Working Together to Promote Sustainability
    UN FIORE PER LA RICERCA 2018
    PRADA GROUP AND GIANNI BONADONNA FOUNDATION
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