The Group combines the distinctive elements of its know-how with principles inspired by the enhancement of people, the protection of the environment, the respect of ethical values and the promotion of culture, believing that in this way it can pursue an inclusive economic development in the long term.
Sustainability is a founding element of the Prada Group’s identity and is deeply rooted in the Company’s strategy. The most distinctive features of sustainability in Prada, such as the investment in culture, the harmonious integration with the local community, going through the investment in new sustainable materials and the growing importance of inclusivity in the working environments, and more generally, for the brand, are the principles contained in the Group’s Sustainability Policy which represents a formal commitment towards the communities in which it operates.
Prada’s ambition to play an impactful role in the industry and beyond - by observing and interpreting the spirit of times – perfectly aligns to the growing demand from its stakeholders, both internal and external, for dialogue, transparency and more sustainable practices.
“The year 2020, undoubtedly full of challenges, coincided with my first year as the Prada Group's Head of Corporate Social Responsibility, at a historical time in which sustainability is increasingly assuming strategic relevance for us and for business in general. I have lived these months with the sense of having an important opportunity, which I seized by moving forward with the projects already underway and starting up new ones. We focused on the development of initiatives capable of best representing Prada's values and those with which I can personally relate in my desire to accompany Prada into a decade decisive for its sustainable growth.”
LORENZO BERTELLI, Prada Group Head of Corporate Social Responsibility