Purpose and Values
Pradasphere is a journey through Miuccia Prada’s various activities, inspirations and obsessions - from fashion to art, from architecture to film and sports –, all collected in a travelling exhibition. A universe of contradictions and endless elaborations, where idealism meets vanity, intelligence meets passion and fashion meets fiction.
pradasphere - the exhibition, hong kong
The exclusive exhibition illustrates an aesthetic process, a cultural examination expressed through the products of its cultural manifesto. Hosted for the first time in May 2014 by London’s luxury department store Harrods, the exhibition travelled to Hong Kong’s Central Ferry Pier 4 in November 2014. Pradasphere is the result of an exploration of Prada’s complex world of fashion; a celebration of sublime materiality and craftsmanship; an anthem for rarity, refined techniques paying homage to the irreverence of the brand’s iconoclasm.
At the centre of the exhibition, 6 large glass showcases portray the central themes that have characterized Prada’s work throughout the years, through an extensive selection of historic archive pieces and iconic accessories. A digital wall narrates the history of the brand alongside and an area featuring its special projects and a unique insight into the most relevant and architectural developments of the Group, such as those designed in collaboration with Rem Koolhaas/OMA and Herzog & de Meuron. A room that hosts the screenings of short movies by well-know director among which Wes Anderson, Roman Polanski and Ridley Scott complete the exposition.
Through such a varied collection of objects, this exhibition reveals Miuccia Prada’s personal vision and the approach of the brand towards the contemporary world. An attitude that differs from those of traditional fashion brand and that unravels and reinterprets the scenarios it shares.