prada journal

Born in 2013, Prada Journal conveys the spirit of innovation of the brand. The literary contest is dedicated to new talents from all over the world, who are invited to investigate the universe of images around us and to reinterpret it through the rules of writing.

The curiosity for the exploration of new forms of creative expression converging into writing and images gave life to the award created in collaboration with Giangiacomo Feltrinelli Editore and Luxottica.

Using a metaphor, prescription glasses transform into the preferred tool for the investigation of intimate creative worlds of emotions, expressing the relation between our inner selves and the world around us. Spectacles serve as a window onto our inner universe and encourage the sharing of personal reflections.    

Edition 2017

“Inner landscape”

The winners:

Giorgia Ascolani, Italy, Video
Isabella Giambitto, Italy, Single picture
Nadya Zakharova, Russia, Gallery

Prada Journal 2017 - Inner Landscape


Edition 2016

 “Illuminations, shadows and mirages. Things are not always what they seem” 

The winners:

Kei Matsushima, Japan: “Conversation with shadows”
Billie Phillips, Australia: “No balm in Gilead”
Flávio Vinicius Moreira Costa, Brasil: “Lieutenant Marcus”
Maria Laura Rodriguez, Argentina: “The hour of the wolf”

Edition 2014

 “What are the signs of a changing world? And which reality is it possible to guess? Looking at details more carefully might give us the answer”

The winners:

Viola Bellimi, Italy: “Theory and practice of pears”
Miguel Ferrando, Spain: “The well of san Hipólito”
Anabel Graff, USA: “The prom at the end of the world”

Edition 2013

“What realities do our eyes catch? And how are such realities filtered by our glasses”

The winners:

Angel Mario Fernández, Argentina: “Juan se fue a las estrellas”
Sarah Harris Wallman, USA:
“One Car Hooks Into the Next and Pulls”
Peng Yang, China: “Gray Story”
Mattia Conti, Italy: “Malrico’s eyes”
Leisl Egan, Australia: “Punchline”