April 2020


Milan, 15th April 2020 - “In the luxury business world, physical space continues to be the first and main point of contact with the client and it will always continue to do so even in a digital era.”
Andrea Scapecchi, Prada Group Engineering Director gave an
e-lecture to the Politecnico di Milano IMLux students about how the company’s philosophy on design focuses on creativity, innovation and attention to detail in our physical spaces. Retail stores, factories, headquarters, fashion show spaces and cultural venues are all conceived to communicate our brand identity and a strong sense of belonging.  
Throughout his speech he touched the following topics: store planning and store design process, customer experience and the power of architectures to communicate our values.
He also emphasized how the Group has been collaborating with renowned architects to challenge the boundaries of store design and experience. Andrea concluded illustrating how the excellence of the execution applied to retail is indeed a corporate mindset imbued in every project dealing with the design of physical spaces.

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