NEWS
January 2018

“REAL LIFE COMIX”, PRADA MENSWEAR SPRING/SUMMER 2018 ADVERTISING CAMPAIGN

Melding reality with the virtual world, the next chapter of “365”, re-envisaging the Spring/Summer 2018 Prada Menswear collection, recreates images from life as those from graphic novels. Drawing on the narrative imagery, specially created by artists Ollie Schrauwen and James Jean, that decorated both the Prada showspace and collection, the campaign is composed of fragments of stories, combined to create a new contemporary narrative.

Captured by Willy Vanderperre, the sharply contrasting images - colour against black and white, portrait against detail shot - express an unfolding storyline, like the juxtaposed panes of a comic book and add up to a reflection on the multi-faceted world of Prada.