Purpose and Values
After the success of “Prada Silver Line”, Prada introduces “Prada Spirit”, a new retail project that will be premiered at the Galaxy Mall in Macau on 20 January 20th and that will last for about a month during the Chinese New Year.
The idea of “Prada Spirit” consists in the suggestion of a prestigious and typically Italian traditional café, which in this case displays exclusive leather accessories.
The project will be presented at other major Asian cities, such as Beijing, Shanghai, Hong Kong, Taipei, Singapore and Seoul.
The comfortable lounges, furnished with sofas upholstered in red velvet and small tables set up for consultation of the “Products menu”, welcome visitors into this original space. The imposing central counter, lined throughout the perimeter with a transparent showcase for the display and service of products, is furnished with tall stools.
The project is completed by the backdrop of the bar, covered with a wall-chandelier forming a decorative background for the presentation of the products.