Purpose and Values
Milan, 24 September 2021 - The Spring/Summer 2022 Prada show is staged, simultaneously, in the Deposito of the Fondazione Prada, Milan and in Bund 1, Shanghai. Within corresponding decors, video screens engage each show in dialogue with the other, physical and virtual realities. They bring two groups of people, on two sides of the world, together in a modern community.
The materials utilized in the set of both the shows designed by AMO will be donated to Meta, a circular economy project based in Milan, as well as to Dandelion Child Development Center, a non-profit organization based in Shanghai. These materials will be upcycled, finding a new life after the event.