Purpose and Values
Milan, 27 September 2021 - Miu Miu presents the Miu Miu Mountain Club pop-up series, inaugurated in Tokyo at Isetan The Stage.
Inspired by the Miu Miu Fall / Winter 2021 fashion show, the space is made up of mountain landscapes and soft white carpets that are reminiscent of snow, mannequins dressed in fake teddy-bear furs, ski hats and protective knitted masks, quilted jackets and trousers combined with delicate satin dresses with crochet details. Bold pieces for facing extreme situations where the language of sportswear blends into a skillful equilibrium with fashion. Along with these look from the collection, helmets with pink ski goggles and a special limited edition snowboard are available.
The Mountain Club pop-ups will arrive from October 20 to November 16 at Shinsaibashi Daimaru and from November 17 to 30 at Sapporo Daimaru, Japan.