Purpose and Values
Prada and UNESCO’s Intergovernmental Oceanographic Commission- the world’s foremost authority on ocean science - present an educational programme dedicated to sustainability and circular economy for a network of secondary schools around the world. The project – which follows the launch of the PRADA RE-NYLON capsule collection - underscores the Prada Group's commitment to sustainability, with the aim to educate and raise awareness among the new generation about adopting more responsible and mindful behaviour towards the ocean, in line with the United Nations 2030 Agenda and its 17 Sustainable Development Goals (SDGs).
Over the next few months, high school teachers in 10 cities around the world - Berlin, Mexico City, Johannesburg, Lisbon, London, Milan, New York, Paris, Shanghai, Venice - will participate in webinars where they will learn how to develop an educational module dedicated to the theme of sustainability. The project will explore our understanding of the ocean and its importance, the problem of marine pollution, particularly with regards to plastics, and the fashion sector’s commitment to sustainable production to help protect the seas. The last lesson will involve students in the creation of an awareness campaign for the conservation of the oceans.