Purpose and Values
Milan, 10 July 2020 - "Prada Summer Stories" is an original project which illustrates the Prada 2020 Spring/Summer collection with handpainted visuals. A series of color photographs are altered by delicate drawings depicting the clothes and the accessories, painted over the image by Falk Gernegross. Through a sense of magical realism, and a play between truth and illusion, Summer Stories continues a conversation on the intertwined relationship between photography and paint, reality and fantasy, established by the Prada Donna Pre-Fall 2020 campaign.
The dedicated collection includes lightweight, almost impalpable, garments - characterized by soft colours, original prints and tie dye technique – and different styles of bags made with natural fibers, weaved leather sandals and canvas sneakers as well as a selection of sophisticated accessories.
Creative Direction by Ferdinando Verderi
Paintings by Falk Gernegross