Purpose and Values
Milan, 10 July 2020 - The lifegiving energy of water inspired the Prada pop-up recently housed at Isetan department store, in Tokyo. LED video walls dominated the 80 sqm internal space and the 11 dedicated windows, displaying images of waves, seabeds and the planet’s most majestic waterfalls. Dedicated to a selection of items from the 2020 Pre-Fall collection, the Aqua pop-up showed - as a preview - the new shape of the Prada “Re-Edition” bag in black and beige nylon.
Isetan Shinjuku 1F The Stage, Tokyo, 1 - 7 July