August 2020


Milan, 25 August 2020 -  Selfridges marks the launch of its major new sustainability initiative “Project Earth” with a global-first preview of the new Prada Re-Nylon collection, presented within the Selfridges Corner Shop. The Prada Re-Nylon Corner Shop experience is immersive and absolute. The space featured the short movies produced by National Geographic, displayed in sync on scenographic multiscreen large-scale arches. The video content is entirely black and white: the total absence of color in the set up recalls the origins of the modern Prada Nylon DNA.

The Prada Re-Nylon collection, to see and buy for the first time at Selfridges ahead of its global release in Mid-September, includes classic Prada accessories shapes, as well as full men’s and women’s ready-to-wear collection, all realized in black regenerated nylon. 

From August 17th to September 13th 2020