Purpose and Values
Milan, 14th January 2022 - To showcase the Spring/Summer 2022 Prada menswear collection, global star Tom Holland performs as ‘himself’ in a series of photographs by David Sims. In fact, the power of acting is to draw on a well of personal experience to convey a mood, an emotion and feeling that, while fiction, borrows its fact from the performer’s own humanity. Holland here becomes an embodiment of today's Prada man - a rich internal life informing his outer projection of self. These images cement minute actions and reactions, close and gentle moments. He is performing for the camera, with intent - but it is a performance of himself.