Purpose and Values
Milan, 16th January 2022 - Taking theater and cinema as mirrors of reality, for the Fall/Winter 2022 Prada men’s show, the Deposito of the Fondazione Prada is reimagined by AMO as a stage for action, a representation of a heightened actuality. Actors are employed to echo truth through their portrayals. The casting includes 10 globally-renown Hollywood stars: Thomas Brodie-Sangster, Asa Butterfield, Jeff Goldblum, Damson Idris, Kyle MacLachlan, Tom Mercier, Jaden Michael, Louis Partridge, Ashton Sanders and Filippo Scotti.
In the collection, the everyday reality is valorized and uniforms of employ achieve new importance. The body is given emphasis, shoulders and waist delineated through traditional tailoring, a silhouette then translated to everyday garments.
With fabrication and methodology, an equal gravity is given to each genre of clothing - every facet of reality is offered significance, a sophistication and esteem, a lasting value.