Purpose and Values
Milan, April 4th, 2022 – For the Spring/Summer 2022 Prada Linea Rossa campaign, photographer Johnny Dufort and director Albert Moya caught four figures in a game of futuristic table tennis, as if they belonged to a one single team: sports link together individuals, as teams - communities. Many become one - a body working together, to achieve and excel. Fusing together physical experience and digital effects - humanity and technology – the game is played between our present and our future.
Inspired by the energy and motion of sport, and by the demands of the kinetic body on the function of fashion, the new Prada Linea Rossa collection is captured alive in hyper speed, rapid-fire motion, blurs of movement underscoring the streamlined shapes and slick, technologically advanced fabrics – a hallmark of Prada Linea Rossa from its inception.