PRADA GROUP MAKING OF
Prada Re-Edition 1995
LUNA ROSSA: “FISHING FOR LITTER” TO PROTECT THE OCEAN
Cagliari, April 13th 2022 – Six tons of marine litter to be “fished” from the sea in the next three years: this is the goal set by Luna Rossa as it announces its upcoming three-year partnership with Ogyre, the first global “fishing for litter” platform that will be the team’s Sustainability Partner for the 37th edition of the America’s Cup.
"Fishing for litter" is a plastic collection model that aims to clean the seas with the help of a network of fishermen. Once on mainland, the marine waste is catalogued and disposed of correctly with the support of local research institutes or partners. The result is an average of 10.000 kg of waste each month, part of which is returned to the recycling circuit.
The partnership with Ogyre represents an important milestone in the sustainability commitment undertaken by Luna Rossa, whose aim is to further reaffirm its efforts in protecting the marine ecosystems.