Purpose and Values
Milan, 26 November 2020 - Technologically innovative, streamlined, modern. Engineered for heightened function and the pursuit of perfection, Prada Linea Rossa is designed to help the wearer excel. The technical innovations inherent in mountain and skiwear has always been at the core of Linea Rossa: textile invention coupled with sleek silhouette, a fusion of body and fabric intended to perform under the most extreme circumstances. Prada Linea Rossa Fall/Winter 2020 campaign features Gus Kenworthy, the champion British-American freestyle skier.
For Fall/Winter 2020, the protection and performance of winter sports inspired Linea Rossa pieces – in the innovative triple-layer textile EXTREME-TEX - designed for warmth and resistance against the harshest elements. High-impact sport and metropolitan life alike, Prada Linea Rossa is engineered to achieve.