Purpose and Values
Milan/Herzogenaurach, 1 December 2020 - adidas and Prada present the new iteration of their partnership creating the forward thinking A+P LUNA ROSSA 21 silhouette for the Luna Rossa Prada Pirelli team. Crafted for the sport of sailing, the A+P LUNA ROSSA 21 shoes are inspired by the design of the new AC75 Luna Rossa boat as well as iconic Prada and adidas sneakers from the past. Fueled by a combined dedication to innovation and sustainability, the A+P LUNA ROSSA 21 serves as a collaborative step toward both brands' commitments for the environment. The upper is composed of PRIMEGREEN, a series of high-performance recycled materials, which is then complimented by a hydrophobic E-TPU outer shell, preventing water from penetrating the silhouette. Moreover, the sneaker features a perforated BOOST midsole as well as a wrap-around outsole to provide elevated protection, durability, and freedom of movement.