Purpose and Values
Milan, 26 June 2020 - The essential bond between the power of nature and the world of sailing is at the core of the new Prada Linea Rossa Eyewear Spring/Summer 2020 advertising campaign in collaboration with the new generation sailors of the Luna Rossa Prada Pirelli team. Merging contemporary aesthetics and technological excellence, the new Prada Linea Rossa Impavid eyewear collection offers two active models created for high performance in different weather conditions.
The campaign was shot before the lockdown in Europe.
Creative Direction: Saatchi
Creative Production: Utopia