PRADA GROUP MAKING OF
Prada Re-Edition 1995
PRADA LINEA ROSSA: A LINE THROUGH
Exploring the metropolitan and urban roots of Linea Rossa - the fusion of overground and underground, of different lives and experiences – Prada Linea Rossa collaborated with the musician and artist Willow Smith to stage an unprecedented and spontaneous performance moment along the Central Line on London’s Tube, the ‘Linea Rossa’ running through the capital.
This act was designed to make an everyday commute into an extraordinary experience. Completely unannounced to the audience, impossible to plan for, yet documented real-time and instantly shared, this moment was a celebration of the transient nature of our real life experiences, the spontaneous beauty of chance: the performance of our everyday.