Purpose and Values
Milan, 25th February 2021 - The Prada Fall/Winter 2021 Womenswear collection by Miuccia Prada and Raf Simons is inspired by the idea of change and transformation. This collection explores the space that exists between polar opposites - the point between simplicity and complexity, elegance and practicality, limitation and release, transmuted. This is mirrored also by the multitextural environment of faux fur and marble by Rem Koolhaas and AMO, against an original soundscape created by Richie Hawtin aka Plastikman. These combinations are tangible expression of differences brought together in one, to represent a freedom.
With the ambition of repurposing furnishing used for the Prada Group’s shows, the materials utilized in the set of the Fall/Winter 2021 digital shows for both men and women will be upcycled, finding a new life after the events through special product installations and pop-ups around the world. Finally, these materials will be donated to Meta, a circular economy project based in Milan, which offers sustainable solutions to waste disposal within ephemeral events by collecting and recovering materials for selling and rentals. Meta works in collaboration with La Réserve des arts, an association offering a service of collection and recovery of raw materials and decoration waste from fashion shows, making them available to professionals and students in the cultural sector.