PRADA GROUP MAKING OF
Prada Re-Edition 1995
BENEDETTA PETRUZZO @ EMILUX MASTER OF SDA BOCCONI
Milan, 4th March 2021 – On March 3rd, Benedetta Petruzzo, General Manager at Miu Miu, spoke to the students of the Executive Master in Luxury Management (EMiLUX) of SDA Bocconi School of Management, in Milan. Along her intervention, Benedetta highlighted the unique positioning of Miu Miu and its complex identity, reaching out to a community of women and she illustrated the strategy she is implementing with her team to chase the brand's growth, coordinating omnichannel and market strategies, product mix, CRM and communication while remaining true to the brand's DNA and its strong identity.