NEWS

Milan, 4^th March 2021 – On March 3^rd, Benedetta Petruzzo, General Manager at Miu Miu, spoke to the students of the Executive Master in Luxury Management (EMiLUX) of SDA Bocconi School of Management, in Milan. Along her intervention, Benedetta highlighted the unique positioning of Miu Miu and its complex identity, reaching out to a community of women and she illustrated the strategy she is implementing with her team to chase the brand's growth, coordinating omnichannel and market strategies, product mix, CRM and communication while remaining true to the brand's DNA and its strong identity.