Purpose and Values
Observia, the next incarnation of 365 showcasing the Prada Fall/Winter 2018 Menswear collection, considers the notions of illusion and dreams, imagination and actuality.
The collection is brought to new life within the enclaves of the Prada Fall/Winter 2018 Men’s Show: a fantastical “Prada Warehouse”, a space that can be inhabited but is nevertheless a chimera, a mirage.
This warehouse is populated with identities - ambiguous and enticing boxes and crates, demarcated with symbols drawn from Prada collections past - that speak of the multiplicities of interpretations. Comprising a trio of young Hollywood actors - Joe Alwyn, Nick Robinson and Algee Smith - alongside actor and director Paul Dano, these protagonists discover both Prada’s multifaceted identity. And their own.
The Prada Fall/Winter 2018 Menswear Advertising Campaign juxtaposes imagery of the actors inside the “Prada Warehouse” with a series of monochrome portraits, all photographed by Willy Vanderperre.