Purpose and Values
On 11 June 2018, KPMG presented the new 2017 research dedicated to the Italian market that identifies the brands able to create the most significant interactions with their customers. The relationship between companies and consumers can no longer be limited to the supply of a product or a service, even if of excellent quality. A winning and lasting relationship must be able to build a meaningful, memorable experience.
The research, in its second Italian edition, involved about 5000 consumers and 217 brands from 9 sectors and is published by Harvard Business Review Italia.
Prada, which last year was not listed in the top 100 brands, this year is positioned at 14th place, thus showing a marked improvement. “We want to offer a distinctive experience based on the development of services dedicated to different customer segments” , said Chiara Tosato, Prada General Manager and Digital E-Commerce Director, to comment on the result; “This allows us to consolidate the relationship with our customers, on all the touchpoints at their disposal and, at the same time, to capture the attention of a new audience.”