NEWS
June 2020

VIRTUAL REALITY: A NEW DIMENSION OF PRADA

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Milan, 3 June 2020 - The Prada Virtual Reality project is the extension of an existing retail initiative - initially intended to enhance the customer experience at events and in store – which offers to its clients, wherever they are, virtual reality contents using VR headsets through several platforms, including YouTube VR, VEER, Oculus and Youku. Beauty, quality and the excellence of Italian manufacturing, epitomised by Prada, are at the heart of this Virtual Reality project, which offers a vital, tangible connection with places, faces and the brand’s collections: from the Epicenter stores in Tokyo, in New York and in Los Angeles to the Fondazione Prada in Milan and in Venice, from the Spring/Summer 2020 men’s and women’s fashion shows to the “making of” the Prada Cahier bag as well as the Made to Measure project and men’s shoes.