Purpose and Values
Milan, 3rd June 2020 - Lorenzo Bertelli, Prada Group’s Head of Marketing, gave an e-lecture to the IMLux students of MIP Politecnico di Milano about the Group’s approach to Marketing. His contribution focused on marketing strategies' 'Do's and Don’ts' and the most relevant marketing challenges we are now facing. “You need to stay true to your identity otherwise the consumer will no longer understand your brand. At the same time, you have to take some risks and let creativity express itself as you will never lead the conversation if your company’s choices will be only marketing driven. Culture and observation of the contemporary are essential to be a creative company reflecting the society’s continuous changes”.