Purpose and Values
Miu Miu Twist is the new fragrance from Miu Miu, stemming from a creative collaboration between Miuccia Prada and the maître parfumeur Daniela Andrier. Fresh and sophisticated, classic and unexpected, and airy without superficiality, it offers bergamot and apple blossom notes mixed with the intoxicating aroma of cedar wood and an exclusive, new accord with a sensual and captivating heart, created especially by Andrier: Pink Amber.
The perfume’s launch campaign stars film star and Miuse Elle Fanning, who plays around with words both backstage and in front of the cameras, turning them into something Miu - themed – Miu-n, Miu-tant and Miu-stache – in keeping with the brand’s creative and irreverent spirit.
The bottle, a modern,“twisted” take on a vintage design, Miu Miu’s signature matelassé material, features a glass, crystal-studded base and a collar with a gold logo.