Purpose and Values
Milan, 21st January 2022 - The spontaneous, the instinctive and above all the real inspires the Miu Miu campaign for the Spring/Summer 2022, in a series of portraits through still and motion image. They encapsulate the spirit of these clothes, the individuals who wear them, and the free spirit of Miu Miu. Shot by Tyrone Lebon, the images portrait young creatives who embody Miu Miu’s rebellious esprit. These raw-edged clothes are situated in backdrops of luxurious formality, draperies of velvet and rich hues. Their juxtaposition challenges conventions - there is a new classic elegance found in rebellion.
This youthful collective is re-envisaged as Miu Miu girls. Their number includes the actor Ever Anderson; American supermodel Hailey Bieber; Senegalese actor Mame Bineta Sane; French model Alix Bouthors; English actor Emma Corrin; and South Korean actor Lee You-mi.
Each of these remarkable and remarked-upon young talents are captured unrehearsed, unprompted and unaffected. They eschew character studies, they portray only themselves.