NEWS
January 2019

MIU MIU: “SOMEWHERE, NOWHERE”, SS19 ADVERTISING CAMPAIGN

Moments frozen in passage, from one experience, one plain, to the next, the Miu Miu Spring/Summer 2019 advertising campaign “Somewhere, Nowhere” captures the transitory, fleeting nature of fashion itself: ephemeral, temporal, intensely personal.

Photographed by David Sims, the protagonists - Du Juan, Juliette Lewis, Lola Leon, Maya Hawke and Zazie Beetz - are represented inside automobiles, calm amidst a panorama of potential chaos. They cement private moments of stillness, within a frame of action. Neither arriving nor departing, these images celebrate the notion of simply being - the geography hazy, the timing uncertain, they present a universal, everywhere and anytime.

Fleeting and transitory, reasoning uncertain, the travel could easily be an escape, or a coming home. The only concrete, the only constants, are the women themselves - singular, original, always unique.

 

Credits:
Photographer: David Sims
Talents: Zazie Beetz, Maya Hawke, Du Juan, Lola Leon, Juliette Lewis