Purpose and Values
From January 12th to March 10, 2019, Prada presents Prada Wonderland, a new and exclusive pop-up installation at the prestigious Galaxy Macau on the occasion of the Chinese New Year.
The space, dedicated to a selection of leather goods and accessories for men and women, offers customers the opportunity to purchase world exclusive products.
A series of attractions, typical of early twentieth-century funfairs, are the main element of visual attraction:
- the Prada Wonderwheel, a reinterpretation of the classic big wheel that displays Prada’s iconic products inside shopping-bag-shaped cabins;
- the Prada Carousel, two merry-go-rounds at either end of the pop-up offer dynamic presentations of products for women and men.
At the centre of the installation, the two wide naves inspired by the traditional funfair Shooting Booths and the black-and-white chequered floor recall the furniture of the historic Prada store in the Galleria Vittorio Emanuele II in Milan.