HIGHLIGHTS
Purpose and Values
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Michael Amzalag, Mathias Augustyniak
On the occasion of Art Basel Hong Kong, a special display with three-dimensional letters “M”, “I”and “U”, inspired by the installations created for the Spring/Summer 2019 fashion show took over Miu Miu Landmark store.
On March 21, the date of the installation unveiling, M/M Paris’s artists Mathias Augustyniak and Michael Amzalag, attended an event to customize products, hand-drawing “e-MIU-ticons” onto selected t-shirts, sneakers and accessories.
On the following day, a second customization session took place back in Tokyo for the fourth anniversary of the Miu Miu Aoyama store.
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