Purpose and Values
Miu Miu and Mytheresa have collaborated on an exclusive fashion film to present the fashion house‘s Fall-Winter 2018 runway collection.
The two-minute short “Rebel, Rebel” revolves around two strong female protagonists. Up-tempo music sets the mood as the girls run wild, breaking the rules and creating chaos. When one of the protagonists wakes from the daydream of her adventures she finds herself seated at a conference table as the only woman amongst a group of men. Emboldened by the rebellious spirit of her daydream she launches into a passionate personal manifesto on women’s rights and gender inequalities.
The runway collection and fashion film “Rebel, Rebel” have been presented within a dedicated editorial story. This marks the second time that Mytheresa and Miu Miu have come together for a fashion film, following the first one “Shark”, which launched in April, 2017.