Purpose and Values
Milan, 6 October 2020 - The stage for the Miu Miu show is an ampitheater - a ‘sports palace’ re-imagined by AMO, dubbed the Miu Miu Club and experienced digitally by a specially-invited audience. Bright pink acoustic foam cossets phalanxes of video-screens displaying communities of Miu Miu women, gathered around the world. As with sport, fashion requires spectators - not the passive and unseen, but the active and interactive. They are performative phenomena, where an audience is necessary. Broadcast to the auditorium, the audience’s reactions create an unescapable rendezvous with the models.