Purpose and Values
Milan, 5 October 2020 - The Prada Linea Rossa Fall/Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world: Chinese actress and dancer Jin Chen, South-Korean musician and producer Chanyeol Park, and American actress and change agent Yara Shahidi. The singular nature of each of their talents is matched via the pairing of these Linea Rossa personas with different photographers: each creates an image reflective of the individual, a window into their lives. Supporting diverse local artistic realities, the three talents were shot separately, each in their own countries, by local photographers: Jin Chen was portrayed by Leslie Zhang, Chanyeol Park by Jung Wook Mok, and Yara Shahidi by Renell Medrano. The concept of the Fall/Winter 2020 campaign is the timeline, a lineage of the self; like Linea Rossa, it represents evolution, progress, pushing forwards - a line of life. The collection perfectly combines technological invention, functionality and style, also thanks to the introduction of the innovative EXTREME-TEX, a fabric composed of recycled polyester, manufactured through non-polluting processes, without fluorocarbons and organic and toxic substances, designed and developed over the past three years, exclusively by Prada.