December 2019


Luna Rossa Prada Pirelli Team and One Ocean Foundation (OOF), an association dedicated to the protection of the seas, announced a new partnership dedicated to promoting the safeguard of marine ecosystems and a culture of environmental sustainability. Both linked by their love for the sea, they have joined forces to pursue a common goal: protecting marine environments, launching the “A sustainable challenge”. Thanks to the partnership, the Luna Rossa Prada Pirelli Team has taken a firm stance in favour of the sea, becoming a spokesperson for the values of the One Ocean Foundation as well as the principles of the code of ethics Charta Smeralda.

Max Sirena, Skipper and Team Director of Luna Rossa Prada Pirelli: “The sea is our home and every day we strive to respect and protect it. Our team has taken many steps forward, such as using more sustainable fibres for our technical clothing, introducing alternative solutions to disposable plastics and daily activities to safeguard the area, such as cleaning the water when we are out at sea. But there is still much to do. Hence the launch of the hastag #ASustainabilityChallenge which will guide us on our journey, reminding us that everything we do we owe it to the sea, which makes it essential to promote its protection”.

Riccardo Bonadeo, Vice President of the One Ocean Foundation: “Safeguarding our seas, raising awareness among the greatest possible number of people on the perilous state of marine ecosystems, and on ways to protect them, is the objective that we pursue on a daily basis through a number of initiatives and projects that we are involved in on various levels, together with our partners. We are delighted that the Luna Rossa Prada Pirelli Team has chosen the OOF as its Sustainability Partner for its challenge at the 36th America's Cup”.