PRADA RESORT 2019: RAISED CONSCIOUSNESS
A dream of reality, a new perspective for Prada 365. The latest Prada campaign explores the Resort 2019 season, capturing it in a striking, chromatic setting of refracted and pure colour. These images are both forward-thinking and backwards-glancing, retro and futuristic. The backdrop is a total environment for the women’s and men’s collections, intrinsically interconnected, that evoke a stylistic conversation between opposites.
A new breed of elegance, a fresh take, youth in ideology.
In addition to the dreamlike print campaign, Willy Vanderperre directs a dynamic filmic short, recontextualising the collection in an urban landscape as well as the opalescent lustre of the campaign set.