The third edition of the Green Carpet Fashion Awards Italia - a project based on sustainability organized by the National Chamber of Italian Fashion in collaboration with Eco-Age, a leading company in the sustainability sector founded by Lydia Firth - took place at La Scala in Milan, during Milan Fashion Week.

The actress Matilda Lutz for Prada and the singer and model Pixie Geldof for Miu Miu appeared on the “green carpet” wearing sustainable dresses. During the event, Lorenzo Bertelli awarded Healthy Seas – the Ong founded in 2013 that promotes marine protection – with the Circular Economy Award.