Purpose and Values
For the Spring Summer 2020 Miu Miu Show in the Palais d’Iena in Paris, AMO alters the rigor of August Perret’s Salle Hypostyle, inserting an off-centered installation of unbalanced monumentality.
A new curved wooden stair, inserted in the original grand staircase, becomes the focal point through its skewed direction and imbalance. The show unfolds around the re-cladded colonnade that becomes a central element outlining the model path, establishing a new relationship between the space and the fashion on display.
The different elements of the set are all constructed in one industrial material: OSB wood, generating a gentle friction with the original materiality of the Palais. This mono-material will find new life after the event thanks to an association offering a service of collection, recovery of raw materials and decoration waste from fashion shows, making them available to professionals and students of the cultural sector.