Purpose and Values
Milan, May 20th, 2022 - Miuccia Prada has collaborated with award-winning filmmaker Baz Luhrmann and Oscar-winning costume designer Catherine Martin to create costumes for the film “Elvis”, designing custom outfits and revisiting garments from the two brands' archives.
The film stars Austin Butler as Elvis, Oscar winner Tom Hanks as his enigmatic manager, Colonel Tom Parker, and Olivia DeJonge as Priscilla, and retraces the life and music of Elvis Presley, celebrating his iconic style as well as that of an entire era. Starting from the study of Elvis’s and Priscilla’s clothes sources, Prada and Miu Miu found similarities in their archives, giving shape to new creations. The result recalls the years represented in the film, but it is also an expression of the DNAs of the two brands.