PRADA GROUP MAKING OF
Prada Re-Edition 1995
MERCEDES-BENZ JOINS AURA BLOCKCHAIN CONSORTIUM AS FIFTH FOUNDING MEMBER
Stuttgart / Geneva May 18th, 2022 - Mercedes-Benz has joined the Aura Blockchain Consortium as its fifth founding member, together with Prada Group, LVMH, Cartier (Richemont Group) and OTB Group. Having access to the Consortium technology, provides Mercedes-Benz with ready-to-use, cutting-edge blockchain and NFT technology that will raise the customer experience to the next level and further enhance the digital luxury industry.