Purpose and Values
Church’s has strengthened its position in Asia by opening its first store in South Korea. Located in the prestigious Shinsegae Department Store in the Gangnam district of Seoul, the nerve centre of the capital and the destination of choice when shopping for fashion and luxury goods.
The store, which contains the brand’s men’s collections and a curated selection from the new St. James leather accessories range on wood- and –glass display cases, is divided into two sections, dedicated to footwear and leather goods respectively. The walnut parquet floor, with a series of chocolate-colored moquette rugs, in the contrast with the beige Alcantara panels on the ceiling to create a stylish atmosphere with a subtle modernity. Green leather sofas and oak furniture round off the furnishing.
Just a few days after opening its first shop, Church’s is opening a second store within the Lotte Main department store in Seoul.
The space, located in the men’s area, features a carpet in the design of the British flag, recalling the brand’s historic roots, and a range of smooth or slatted mahogany furniture. Stylish red leather chairs and a slatted wood and glass counter, highlighting the quality of the products on display, round off the furnishing.