PRADA GROUP MAKING OF
Prada Re-Edition 1995
CASS X PRADA
Milan, May 17th, 2022 - Prada collaborates with the artist Cassius Hirst to imagine the Prada America’s Cup sneaker anew, through a customized capsule collection of four styles, in 22 variables. The capsule is showcased in a still and motion-image campaign by Axel Morin – a surreal performance invading a pristine space, showcasing the Cass x Prada sneaker styles and custom-made, on-of-a-kind masks – each character simultaneously anonymous, yet unique.
All styles are hand-worked in Italy by Prada in a meshing of traditional craft and cutting-edge imagination – wholly unique, no two pairs exactly alike, with signature labels each with a distinct CASS signature.