May 2022


Milan, May 17th, 2022 - Prada collaborates with the artist Cassius Hirst to imagine the Prada America’s Cup sneaker anew, through a customized capsule collection of four styles, in 22 variables. The capsule is showcased in a still and motion-image campaign by Axel Morin – a surreal performance invading a pristine space, showcasing the Cass x Prada sneaker styles and custom-made, on-of-a-kind masks – each character simultaneously anonymous, yet unique.
All styles are hand-worked in Italy by Prada in a meshing of traditional craft and cutting-edge imagination – wholly unique, no two pairs exactly alike, with signature labels each with a distinct CASS signature.

Press release
Cass x Prada

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