Purpose and Values
Milan, 17th November 2023 - SEA BEYOND, the educational programme promoted by the Prada Group and UNESCO's Intergovernmental Oceanographic Commission (IOC) to raise awareness on sustainability and ocean preservation, participated today in the second edition of the NATIONAL GEOGRAPHIC FEST, taking place from today until 19th November in Milan, at CityLife Anteo Cinema and CityLife Shopping District.
SEA BEYOND participated in two events aimed at raising awareness of the importance of the ocean literacy for the new generations. The protagonist of both moments was Giovanni Chimienti, marine biologist, National Geographic Explorer, and author of the scientific discovery of the black coral in the waters of the Egadi Islands. This very rare species of coral indicates the presence of an almost uncontaminated ecosystem between 60 and 500 metres deep off the coast of Marettimo. The Prada Group has supported the dissemination of Chimienti’s studies and discoveries as part of its SEA BEYOND project, with the goal of sharing research findings, spreading the principles of ocean literacy and inspiring new generations to protect the sea. A documentary titled “Deep White Forest” (“Il Bianco nel Blu”) recounts the story of the scientific research.
Chimienti commented: “My wish is that more and more young people discover the wonder of our sea and its extraordinary liveliness because only by getting to know it we understand the importance of the need to protect it and adopt responsible behaviors for its conservation”.