Purpose and Values
Milan and Venice, June 8th, 2023 - On World Ocean Day, Prada Group reinforces its commitment to educate on ocean literacy through several initiatives as part of SEA BEYOND, the educational programme that the Group has been conducting in partnership with UNESCO's Intergovernmental Oceanographic Commission since 2019 to raise awareness on ocean preservation:
The Prada Group launches a learning experience for its 14,000+ employees with the aim of deepening ocean literacy and encouraging the adoption of sustainable behaviors in everyday life. The training programme, in collaboration with AWorld - the official platform of the United Nations Act Now campaign - and IOC/UNESCO, is composed of six episodes, available in six languages for a duration of four months. The project combines educational activities with a "challenge" for the Group’s colleagues: employees across the world are invited to record their daily sustainable actions and choices to climb the leaderboard and win. The champion will be announced in October.
Prada Group presents two dedicated events for the pre-school kids in Venice, within the framework of the Kindergarten of the Lagoon, the educational project based on the principles of outdoor education aiming to create a link between children and the Venice lagoon ecosystem. On June 8, Marta Musso, winner of the “Donna di Mare 2022” award, will teach children about plankton with the support of her mobile van laboratory. On Saturday, June 10, the outdoor experience will be extended to families, and will allow the kids and their parents to discover the biodiversity of the Venetian lagoon together.
Palazzo Zorzi, Venice headquarters of the UNESCO Regional Office for Science and Culture in Europe, hosts the Ocean&Climate Village, the traveling exhibition curated by IOC/UNESCO and designed to bring young generation closer to the ocean. The initiative, which debuted at Triennale Milano in October 2021, has already made several stops in Italy, and the Prada Group participates again with educational contents dedicated to SEA BEYOND, including information panels, interactive games, and an “immersive” virtual reality video to raise awareness on the need to protect our ocean.