Purpose and Values
Milan, 23rd February 2023 - The Fall/Winter 2023 collection reconceptualizes, reconsiders and ultimately rediscovers ideas of beauty. Beauty here is determined not by aesthetic, but by action - garments are signs, representations of the beauty of care, of love, of reality. Through a redress of purpose, a significance is afforded to clothing that expresses these fundamental values.
A notion of transformation extends to the space of the Deposito of the Fondazione Prada, where a moving ceiling - a reiteration of the décor of the January menswear show - reengineers dimensions, alternatively amplifying and reducing the room. The process uncovers floral decoration, previously concealed within the industrial form - their revelation prompts another reconsideration of both space and the figures that move within, a new point of view.