Purpose and Values
New York, Accra and Nairobi, October 19th, 2022 – UNFPA, the United Nations sexual and reproductive health agency, and Prada Group, are bringing together the Prada Group’s leading role in the fashion industry, and UNFPA’s expertise in promoting gender equality, in a unique and innovative partnership. The pilot programme, Fashion Expressions: The Stories She Wears, aims to leverage the social and economic power of fashion as a vehicle to promote women’s empowerment and sexual and reproductive health in a six-month training programme for young women in Ghana and Kenya.
Through the Fashion Expressions: The Stories She Wears project, 30 young women in Ghana and 15 in Kenya are gaining valuable experience and knowledge in a number of areas, including fashion design and production, with a focus on local traditions and styles, re/upcycled fashion, traditional textile design, and financial literacy. The programme also provides comprehensive educational sessions in sexual and reproductive health, covering topics such as menstrual health management, puberty and prevention of teenage pregnancies. In addition, participants receive training in the prevention of and response to gender-based violence, equipping participants with valuable skills needed to help combat harmful practices, including female genital mutilation and child marriages.
UNFPA and Prada Group formally entered into a partnership in 2021 and have been developing this unique training programme in collaboration with local partners International Needs (Ghana) and County Government of Kitui and the Kitui County Textile Centre (Kenya). UNFPA Ghana and Kenya are further partnering with established local fashion brands to facilitate 6-month local industrial attachments ensuring long-term employment opportunities.
Mariarosa Cutillo, Chief of Strategic Partnerships, UNFPA, said: “UNFPA is working with creative industries to find innovative ways to support young women from ‘left behind’ communities to access their rights and choices in order to unlock their full potential. Fashion is a powerful platform to provide long-term, sustainable education and development opportunities across the world. We are proud to launch our partnership with Prada Group and its people through this impactful programme that focuses on women's economic inclusion, pushes boundaries for sustainable development solutions, and acts as a springboard for further collaboration in the years to come.”
Lorenzo Bertelli, Prada Group Marketing Director & Head of Corporate Social Responsibility, said: “This training programme reflects Prada Group’s belief in fashion as a force for good. We are honoured to partner with UNFPA on this unique project to leverage the social and economic power of our industry to create more inclusive and equal societies.”
Malika Savell, Chief Diversity, Equity & Inclusion Officer, Prada Group, The Americas said: “We are excited to continue deepening our partnership with UNFPA to mentor and empower the next generation of female artists through the “Fashion Expressions: The Stories She Wears” project. It is a privilege for Prada Group to play a role in expanding the opportunities available to aspiring young designers from around the world.”